Anna's Alcove

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Category: Website

What is your niche?

When you want to write for a website or guest blog, or even when you manage a website of your own, you need to have what is called a “niche.”

“What is a ‘niche,’?” you may ask.

The definition in the dictionary is as follows:

1. a shallow recess, especially one in a wall to display a statue or other ornament.
2. place or position (something) in a niche.

Ok, so to put something on display is kind of like showcasing what you know (so to speak). When a person knows a lot about a certain topic and is passionate about it (or at least very interested in learning more about it), they usually try to find a way to share it with the world.

When I started my blog for an editorial college class, I wasn’t sure how or when I would use it in the future. But then I started posting the articles I wrote as they were published in the school newspaper and moved on to writing about whatever came to mind, whether it be biblical, book-based or whatever inspired me to write.

That seemed to work pretty well at the time and helped to boost my readership as posts were published month to month.

Now comes the tricky part. I want to get into freelance writing, but most websites that are looking for guest bloggers/writers want us to declare a particular niche, a certain topic that we’re specialized in.

My husband sent me an article titled “The Surprising Benefits (and Pitfalls) of Being a Jack-of-All-Trades,” which talks about those of us who are interested and knowledgable about a variety of topics.

What was the solution?

“Take your time and pick a couple things to focus on.”

Just because you’re interested in a number of topics and activities doesn’t mean you can become a short-term specialist in that area. Pick a topic and start researching. Make that your hobby for several weeks or a couple months and see what you can learn.

DSCN3678Do you enjoy food? Then cook, take photographs, jot down notes of the things you changed in the recipe and write about it! Are you into photography? Then go out into the world and snap some pictures, research terms like “aperture” and “depth of field” and post it online with a short (or long) explanation about what you did for each picture. Enjoy playing with kids? Then write some tips about what you do to keep them entertained, healthy snacks that they’ll enjoy and educational games that enhance their thinking process.

There’s a world of opportunity out there waiting to be studied! The only thing that will make it stand out from similar posts on the Internet is by making it your own. No one can think like you do, see the world like you do, crack jokes like you do or explain an interest like you do.

I encourage you (and myself) to start becoming a short-term specialist in one of the many areas that catch your interest 🙂 Who knows… you may discover something you just can’t get enough of!

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Adding “Home” and “Blog” pages to your WordPress

It’s taken me a little longer to get to this point that I expected, but I finally started working on getting my “Home,” “Hire Me,” “Blog” and “Contact” pages set up for my WordPress site! Yes, there is only the basic information there, but it’s a start and I do plan to embellish it a little more over time.

As I was looking at my site, I realized that I didn’t want my blog posts to be the first thing my visitors saw. I knew that one of the ways to catch a client’s eye is providing them with an idea of what you can offer, but while my posts can be helpful and encouraging at times, they don’t always display my true potential as a freelancer.

What I needed was a “Home” page, but I had no idea how to create one, much less what to feature on it.

So, I started researching and this is what I learned:

Static Home Page

Go to your Dashboard and select Pages. Click “Add New” and type “Home” in the title section of the page. If your template has a default home page template, you’ll find that drop-down menu on the right, under “Page Attributes” (not all templates have this feature). Scroll to the bottom of the page and uncheck “Allow comments” and “Allow trackbacks.” Click “Publish” (you can add information to it now or later).

Blog page

Go to Pages and click “Add New.” Type “Blog” in the title section. Scroll down and uncheck “Allow comments” and “Allow trackbacks.” Click “Publish.”

Set up

Go to Settings and select “Reading.” Under Front Page Display, select “a static page.” You’ll see two drop-down menus: Front Page and Posts Page. Select “Home” for Front Page and “Blog” for Posts Page. Save your changes.

Go to Appearance and select “Menu.” Your two new pages should appear on the left side of the page. Click the empty boxes next to them and click “Add to Menu.” You’ll see them appear on the right side of your screen. Save your work.

What to write?

So, now what? You’ve got your Home and Blog pages all set up, but what should you feature on your home page?

Screen Shot 2015-02-19 at 11.44.56 AM

Remember when you wrote an essay or short story for class and you had to come up with a hook that caught your reader’s attention? Think about the audience that you’re trying to reach, what they may need and how you can catch their attention. Why should they keep looking at your home page? What do they need that you have?

Be sure to list some of your areas of expertise, maybe feature some sample photos if you’re into photography and sell yourself (promote your new blog page too)! Don’t be shy about what you can offer to the business world, but don’t make it too wordy either. Too many words can potentially scare people away.

Want more pages?

It’s easy! To create more pages, such as “Contact” or “Hire Me,” go to Pages and “Add New” and fill in the title with whatever you want.

Once those are created and published, go to Appearance and select “Menu.” Be sure to click the empty boxes by your newly created pages, select “Add to Menu” and they will appear in your menu list on the right. You can rearrange the menus by clicking and dragging. Save your changes.

And that’s it!

If you want more information, I suggest you check out wpbeginner.com, as they have several great resource videos on how to get things set up on your website.

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Everyone Has a Story to Tell

“Hi, how are you?” 

“Good. You?”

“Good.”

Believe it or not, this could considered to be an actual conversation. It may be short, but this is all the interaction some individuals need in order to feel like they’ve done their duty in acknowledging the existence of someone they may pass on the street or in the hallway.

What could that say about our society today?

To me, it seems like communication and real conversation has gone downhill lately for several reasons:

1. People may feel as if they’re going to get stuck listening to someone’s life story if they stop and ask them how they’re doing.

2. The other person may be unsure as to how much they should share and whether or not the other person really wants to hear about it.

3. Nearly everyone has some type of technological device that keeps them in constant contact with their family, friends, co-workers, etc… without actually having to talk with them face to face.

This kind of reminds me of the song “(Everybody’s Gotta) Song to Sing” by Group 1 Crew:

“Everybody’s got a song to sing, so won’t you come now and sing with me,
It doesn’t really matter where you’re from or what you’ve done.
Everybody’s got a story to tell, times we’ve tried and times we’ve failed,
So when you feel like hope is gone, keep holding on
This is your song.
Everybody’s got a story to tell.”

I love that! And it’s something that our culture has shoved to the wayside. Not many of us actually take the time to intentionally ask how someone is doing in order to find out how things are going in their life.

We all like to put on a face when it comes with interacting with other people. Technology helps a lot with that and people have gotten so used to hiding behind their cyber personality, that it’s hard for them to have a real, face-to-face conversation with someone.

While surfing the Internet on this fun site called StumbleUpon (you click the “Stumble” button and, according to the interests you selected in your profile, it takes you to random sites that you may be interested in), I came across a website called Humans of New York.

This site has a homepage full of portraits of people the photographer had met around New York City: old folk, toddlers in brightly colored outfits, men with six-inch gauges, women with full-sleeve tattoos… you name it, he’s probably met someone like that.
Each individual featured in their own photo and each photo has a quote from that person. Some of them are longer than others, yet even some of the shorter ones can be very profound and moving, such as:

“I’m afraid of sliding back to a place when I didn’t have the tools to be strong.”

“Sometimes, when I go home to see her, I think: ‘Nobody should be this happy on a Tuesday.'”

“When I was 20, I made a plan to get a good job and be secure. Now I’m 35 and I need a plan to be happy.”

“I’m trying to keep him away from all the negativity so that he has a fighting chance. There are so many cracks to fall through. But I already got his older brother to college.”

See what I mean? This is what you get when you take an interest in someone’s life. You discover that there is more to someone than what you first see.

You ever hear the saying “Never judge a book by its cover”? It applies to people too!

That creepy guy on the corner? He has a story to tell.

That group of young boys skating down the sidewalk and attempting tricks that they’re not quite ready to do yet? Each of them has a story to tell.

That shy girl you pass in the hallway every day at school and who everyone else seems to avoid because she seems odd? She has a story to tell.

That NFL football linebacker who seems to be living the dream? He has a story to tell.

As Group 1 Crew says,

“Yo, everybody has a story and it needs to be heard,
So let it play and resonate from the hood to the burbs,
Whether your sky is gray and you been through it all,
There is somebody on this earth that is singing the same song.”

Each person in this world is on a journey. A journey to find themselves, to discover who God is, who He wants them to be and a journey to find out what life has for them.

Each journey results in a unique story. We may go through similar trials and experiences, but each person has a different perspective on life which brings about a variety of results. No one experiences life in the same way and it’s interesting to hear how others see the world.

So take the time to be intentional about the questions you ask. When you say, “Hi, how are you?” try actually making eye contact and stopping to talk with the other person instead of rushing off to the next thing on your schedule.

Don’t pretend to be texting/talking on your phone in the hopes that the person walking past you won’t try to strike up a conversation.

Take the time to listen. I can tell you from my own experience that it’s a really awesome feeling knowing that someone cares enough to listen to what you have to say.

Like I said, everyone’s got a story that’s worth listening to 🙂

Oh, and if you’re interested in that Humans of New York site (it’s completely worth checking out!!), I recommend the first story I read: The Boxer. Check it!

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